CAF unveil new sponsorship for club competitions
Monday Feb 26, 2018. 11:30
The Confederation of African Football has announced a new sponsorship deal with QNET to sponsor the continent’s club competitions.
CAF released a statement that the Asian direct selling company will sponsor the CAF Champions League, Confederation Cup and the Super Cup.
The two forces met in Morocco to celebrate the signing of QNET as Official Direct Selling Partner to the three African club league championships.
Through the two-year partnership, QNET is set to gain visibility and branding at the games of all three club competitions and will be organising on-ground activations.
“We, at QNET, take great pride in knowing that we have helped create a large number of successful entrepreneurs in Africa over the past few years, and this has in turn played a very important role in our growth in the region,” said Trevor Kuna, CEO of QNET.
“This partnership will help cement, not only our commitment to our Independent Representatives and customers who have put us on the map as a leading direct selling company, but also our relationship with the continent of Africa as one of our key markets for the future.
“It is our honour to sponsor these highly-respected championships, and we could not have wished for better partners than the Confederation of African Football to make this vision happen.”
On the other hand CAF president Ahmad said their main targets is to build a stronger brand behind our club competitions by making them more and more popular.
“We also aim to increase the revenue generated by those competitions, namely the Total Champions League, The Total Confederation Cup and the Total Super Cup,” adds the CAF boss.
“This will enable us to distribute more incentives to our clubs and speed up the club licensing process, which is instrumental and pivotal for the professionalisation of the game on our continent.
“So partnering with renowned international companies, such as QNET, confirms that we are on the right track.
“We perceive this partnership as a sign of trust between CAF and QNET, and also proof of the fact that African Football is a marketable product worldwide.”